BACKGROUND: The WHO's "best buys" and other recommended interventions are a menu of policy options and cost effective interventions for the prevention and control of major noncommunicable diseases NCDs . ...Based on our findings, we advocate more investment in the mass and social media campaigns to promote a healthy diet, avoid tobacco use, as well as the inclusion of some effective clinical preventive interventions into the national action plan, along the long pathway to tackle NCDs and ultimately reach sustainable health development in Iran. ...